The once-popular Vine platform, known for its playful short videos created purely for enjoyment rather than profit-driven metrics, is experiencing a revival largely driven by Jack Dorsey. He served as Twitter's chairman during its acquisition of Vine shortly before the app's 2013 launch.

Divine, an independent reimagining of the service unaffiliated with Vine, Twitter, or X, has launched for both iOS and Android devices. Similar to its predecessor, it enables users to produce and distribute six-second looping clips.

Currently, entry remains limited to invitations, allowing creators to invite their networks progressively ahead of wider availability. Returning figures from the Vine era, including Lele Pons, JimmyHere, MightyDuck, and Jack and Jack, have reactivated their profiles. Early content is appearing, and visitors can browse it via the Divine site.

Dorsey supported the project financially through the And Other Stuff open-source group he champions. The app operates on the Nostr protocol, with which Dorsey has deep ties, emphasizing user ownership of their creations.

A company statement highlights Divine's emphasis on imaginative limits rather than algorithmic promotion of interactions, positioning it as a hub for genuine, human-produced material. Notably, it enforces a complete prohibition on AI-created content.

To ensure video legitimacy, Divine employs cryptographic methods. Feeds display tags on fresh uploads showing if they are human-authored, and users can select these for further information or to activate an AI content analysis tool.

"Restoring Vine via a decentralized system addresses past errors," Dorsey remarked. "Vine struggled to develop a viable monetization strategy, as is well-known. Divine's core tenet ensures creators retain complete authority over their work and audience, fostering independent income opportunities. I expect it to offer various resources to bolster the creator sector."

The developers have integrated more than 500,000 clips from the classic Vine library, sourced from a pre-2017 preservation effort before Twitter discontinued the service. Guiding the initiative is Evan Henshaw-Plath, a former Twitter staffer nicknamed 'Rabble.'