Social platforms form a major element of contemporary life, and a fresh Pew Research Center analysis delves into the depth of this integration for U.S. adults. The 2025 examination of social media engagement among American grown-ups uncovers specifics on yearly fluctuations, generational divides, and crucially, the regularity of interactions.
YouTube claims the top ranking, as 84% of 5,022 polled U.S. adults indicated they access the Alphabet-operated video service. Facebook secures second place with 71% usage, followed by Instagram at 50%. Not every Meta property thrives, though: Threads reached 400 million monthly users over the summer, yet just 8% of respondents reported using it. At the list's lower end, 21% use X, 4% are active on Bluesky, and 3% on Truth Social.
Beyond overall adoption, the Pew Research Center investigated how often U.S. adults interact with their chosen networks. Drawing from a poll of 5,123 individuals, findings show 52% visit Facebook each day, including 37% who do so multiple times. YouTube sees similar patterns, with 48% daily users and 33% engaging several times a day. Examining these habits by age reveals the widest gap for TikTok, where 47% of those aged 18 to 29 access it daily, versus only 5% among seniors 65 and above using the ByteDance platform every day.
Examining patterns from year to year, YouTube and Facebook have sustained consistent participation levels, including modest expansions, since 2021. Although Facebook might appear to be plateauing, the data indicates a steadfast community that keeps growing reliably. Additionally, Meta persists in refining the service, highlighted by its latest improvements to Facebook Marketplace.