Kris Marszalek, who serves as CEO and co-founder of the cryptocurrency and stock trading service Crypto.com, has acquired a premium domain name. This purchase involves AI.com, once appraised at up to $100 million, which will act as the digital hub for his newly established venture bearing the identical title. The domain's rollout coincides with a commercial spot set to broadcast during the Super Bowl this weekend.
The primary feature of AI.com involves an artificial intelligence assistant designed to perform tasks autonomously for users, such as managing schedules, dispatching communications, carrying out operations in various applications, constructing initiatives, and beyond. This approach mirrors the capabilities anticipated from entities like OpenAI, Anthropic, and Google in their agent-based systems and functionalities, though specifics remain somewhat vague. Individuals can generate several such assistants on AI.com to handle diverse activities—for instance, the firm's announcement highlights stock trading and revising personal dating information— all while adhering to user approvals and ensuring data confidentiality. Details are unclear regarding whether AI.com develops its proprietary models or relies on those from external providers, yet the service, available both gratis and through an upcoming premium tier, promises adaptability.
Echoing Crypto.com's aggressive expansion into public awareness in late 2021 and early 2022, AI.com enters the market amid a surge of enthusiasm surrounding artificial intelligence developments. Tools like Anthropic's Claude Code and Claude Cowork have gained traction as indicators that AI could enhance human efficiency, making AI.com's introduction of its dedicated agent a well-timed endeavor.
Following Crypto.com's prominent advertisement featuring Matt Damon in 2021 and its Super Bowl appearance in 2022, Bitcoin's value plummeted to a record low by June 2022. In a twist of fate, Marszalek's AI.com debut occurs amid a harsh cryptocurrency downturn, with Bitcoin trading below $66,000 after peaking at $127,000 in October 2025. This timing does not imply that the AI.com leader heralds the end of excitement in the sector; rather, it underscores the potential for AI's trajectory to mirror the instability and fluctuations seen in digital currencies.