Telly entered the home entertainment market in 2023 offering a distinctive product: complimentary dual-screen televisions featuring constant ads on the bottom display. Company leaders anticipated distributing 500,000 units during the summer of that year. According to a report by Janko Roettgers at Lowpass, however, the firm had placed just 35,000 devices in consumers' residences by the close of the third quarter in 2025. This data stems from an investor briefing document, though Telly offered no response to Roettgers regarding the findings.
Despite the model's ad-heavy nature, Telly garnered significant early buzz, securing 250,000 pre-orders by June 2023. Challenges arose in fulfilling these commitments, with logistics problems plaguing delivery. The investor report indicated that 10 percent of packages sent through FedEx sustained damage en route. Supporting accounts appear in a Reddit discussion on Telly's community forum from about a year prior, detailing postponed deliveries and faulty substitute units. Currently, the startup faces ongoing operational hurdles.