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Hosting a gathering to view the Patriots versus Seahawks matchup in Super Bowl 2026, or focusing on the Bad Bunny performance during halftime, requires a reliable television to enhance your event. If upgrading your display is on your mind, the current period offers favorable opportunities. Retailers often roll out promotions on televisions in the approach to the Super Bowl. Typically, costs for displays decline following the release of updated versions. Manufacturers unveiled several 2026 television lines at CES, with deliveries expected soon, which positions the market for reductions on 2025 models. Beyond peak holiday periods, this window ranks among the optimal times annually for television savings. Below, we've assembled standout promotions on sets for the event, ranging from budget options with additional cuts to premium OLED units seeing substantial price drops.
Affordable selections in 1080p and 4K resolutions abound in this economical category. However, options for larger screens remain scarce — current offers below $500 primarily cover models up to 55 inches. Larger 65- and 75-inch variants exist but are limited.
Hisense 32-inch Class A4 1080 FHD smart TV for $98 (18 percent off)
Roku 24-inch 720p smart TV for $100 (18 percent off)
Roku 55-inch 4K smart TV for $248 (29 percent off)
Roku 55-inch Mini LED 4K smart TV for $348 (30 percent off)
TCL 75-inch Class S5 4K smart TV for $480 (26 percent off)
For displays delivering vibrant hues, profound shadow levels, and superior contrast, premium OLED technology stands out. These benefits, however, involve higher costs — securing a quality OLED below $1,000 remains challenging, even during promotions.
LG 55-inch B5 OLED 4K smart TV for $847 ($50 off)
Sony 55-inch Bravia XR8B 4K smart TV for $998 (9 percent off)
Samsung 65-inch Class OLED S95F 4K smart TV for $2,298 (23 percent off)
Sony 77-inch Bravia XR A95L OLED 4K smart TV for $3,498 (30 percent off)
This range often appeals to buyers seeking a balance of capabilities, quality, and affordability. Reliable 4K options proliferate here, alongside certain Mini LED configurations.
TCL 65-inch Class T7 4K smart TV for $500 (29 percent off)
Hisense 65-inch Class U6 Mini LED 4K smart TV for $550 (35 percent off)
Amazon 65-inch Fire TV Omni Mini LED 4K smart TV for $920 (16 percent off)
TCL 65-inch Class QM8K Mini LED 4K smart TV for $998 (33 percent off)
Selecting an appropriate display matters, yet complementary devices and add-ons elevate the full entertainment system. Current bargains encompass reductions on media players, audio systems, and projection units.
Sonos big game sale — up to 20 percent off home theater gear: Get the Sonos Beam soundbar for $130 off, the Era 300 speaker for $100 off and more
Roku Ultra streamer for $78 (22 percent off)
Samsung HW B400F soundbar with built-in subwoofer for $100 (29 percent off)
Anker Nebula Capsule 3 projector for $540 (28 percent off)
Valerion VisionMaster Max 4K projector for $3,999 (20 percent off)