Spotify has introduced a new way for listeners to shape their personalized recommendations. During a presentation at the SXSW conference, co-CEO Gustav Söderström revealed the Taste Profile capability, enabling individuals to adjust their preferences across music, audiobooks, and podcasts. This artificial intelligence-based tool remains in its testing phase and will soon roll out to Premium subscribers in New Zealand.
A brief demonstration highlighted how Taste Profile presents an overview of a user's listening patterns, accompanied by an invitation to provide additional input. Through this interaction, people can guide the system to emphasize certain elements or exclude recurring styles from suggestions. The company noted that the tool accommodates nuanced instructions, such as requests for energetic tracks to accompany marathon preparation or informational audio for daily travel routines. Officials emphasized that participation is voluntary, allowing those who prefer not to engage to continue using the service in its standard form.
This development builds on Spotify's recent push into artificial intelligence tools, including the Prompted Playlist option launched last month. In contrast to the standard AI Playlist function, Prompted Playlist supports detailed user directives to create tailored collections, for instance, by drawing exclusively from tracks featured in a particular television series. Similar to Taste Profile, the Prompted Playlist underwent initial beta trials in New Zealand prior to its wider release to audiences in the United States and Canada shortly after.