Razer first unveiled Project Ava last year as a software-based helper embedded in personal computers, designed to tweak configurations and offer advice for gamers. At this year's CES 2026 event, the firm's AI interaction system has received significant enhancements and relocated to a dedicated physical enclosure.
The updated Project Ava now resides in a compact cylindrical unit capable of projecting a 5.5-inch holographic animation of its virtual character, freeing it from sole reliance on a monitor display. It requires a USB-C link to a PC for electricity and connectivity, but integrates all essential hardware within the tube itself, such as twin directional microphones for voice input, a downward-oriented speaker for audio output, and a high-definition camera paired with a light detector to perceive and adapt to the environment.
A key advancement involves expanding beyond the original Ava persona, characterized by Razer as a steady and focused aide for maintaining clarity and productivity. The lineup now includes three or four additional characters, varying by classification. Kira embodies a vibrant social media influencer style with a layered dress featuring Razer's signature bright green highlights. Zane serves as a rugged counterpart, evoking the hyper-masculine internet archetype enhanced by serpent-themed ink designs. Sao draws clear influence from the famed Japanese office worker archetype Saori Araki. Rounding out the group is a representation modeled after Faker, or Lee Sang-hyeok, the record-holding and renowned League of Legends competitor and a Razer-backed esports star.
This evolution allows Ava or the new figures to function as desk-based allies rather than being confined to software. They can alert users to scheduled activities, answer inquiries, or provide feedback on attire through the integrated imaging system. For discretion, the microphones support silencing, and Razer intends to incorporate a mechanical lens cover in consumer versions. The avatars remain active during play sessions to offer strategic guidance; in a hands-on session, Kira suggested weapon setups for Battlefield 6 according to specified preferences and outlined advantages and drawbacks of various in-game gear choices.
Although Kira and Zane demonstrated conversational, rhythmic movements within their enclosures during the showcase, Sao and the Faker model had not yet activated their visual projections. Razer explained this as intentional, given the ongoing development of Project Ava. At present, the characters' replies rely on xAI's Grok model, though the system operates as an adaptable framework compatible with alternatives such as Gemini or ChatGPT.
Looking ahead, Razer aims to enable customization where individuals design personalized avatars drawing from personal ideas or everyday items. For figures like Faker's, based on a living individual, the company plans further refinement to deliver practical support, including live coaching for League of Legends matches.
While Project Ava might strike some as unusual or disconcerting, it comes across as relatively benign and even endearing amid trends like virtual relationships turning marital. For those favoring virtual interactions over human ones, this setup offers a more physical embodiment for digital interests.
Razer has yet to disclose exact pricing for the holographic attachment, but an official indicated it would align with their existing accessory range. A projected retail price hovers near $200. Pre-orders are open now, requiring a $20 initial payment, with deliveries expected in the latter part of 2026.