According to a report from The Information, OpenAI intends to incorporate its Sora video creation tool straight into ChatGPT. The independent Sora application made a strong debut when released with Sora 2 back in September 2025, yet enthusiasm for this video-making service has waned over time due to restrictions on video quantity and variety available to users.
Incorporating Sora into ChatGPT might breathe new vitality into the technology and potentially expand the chatbot's weekly active user base beyond the 900 million figure OpenAI disclosed in February, aiming for one billion or higher. The Information notes that the dedicated Sora application will persist even after this integration, despite dropping from the top 100 free apps on the App Store and with only a limited group of users publicly posting their creations within it.
Determining the precise expense of video production for OpenAI proves challenging, though the firm bills API users $0.10 for each second of 720p footage. During 2025, it offered up to 30 complimentary video creations daily per Sora app account. Factoring in the much broader potential user base through ChatGPT, expenses could escalate rapidly. This may explain why The Information indicates OpenAI anticipates outlays exceeding $225 billion for inference—the operational costs of its AI models—from 2026 through 2030.
OpenAI has sought to generate revenue from the Sora app via a credits system for additional video productions, a strategy it might adapt for ChatGPT upon Sora's arrival. Features like creating videos featuring Disney figures could motivate users to purchase extra credits after exhausting free allowances. Regardless of whether this ChatGPT addition significantly impacts OpenAI's performance, the organization is poised to incur higher expenditures moving forward.