{"title": "OpenAI Announces Discontinuation of Sora Video Creation Tool", "body": ["OpenAI has revealed plans to end support for its Sora video creation application. In a message shared on X on Tuesday, the firm stated, 'We're saying goodbye to Sora.' Details regarding the exact timeline for disabling the application and its associated API remain undisclosed, with the company indicating that further information will follow soon."], ["An OpenAI representative explained to Engadget that the decision involves halting Sora's availability in the consumer application and API offerings. With increasing emphasis on core priorities and rising computational requirements, the team's efforts are now directed toward world simulation studies aimed at enhancing robotics for practical, hands-on problem-solving in everyday environments."], ["Although the announcement may catch some off guard, indicators of Sora's potential phase-out had been emerging early in the year. Following its launch, the tool briefly topped the U.S. App Store rankings, but user engagement soon waned. Analytics from Appfigures at the beginning of 2026 pointed to ongoing drops in monthly new installations and revenue from users. Notably, during December—a peak period for app activity—Sora experienced a 32% drop in fresh downloads compared to the prior month."], ["This move fits into OpenAI's evolving business approach, particularly after launching GPT-5.2 as a counter to Google's Gemini 3 Pro. The organization has been targeting expert users such as programmers and data specialists through specialized tools, viewing corporate clients as key to achieving financial sustainability. Yet, the closure carries repercussions: The Hollywood Reporter indicates that Disney is pulling out of an agreement inked late last year, forgoing a planned $1 billion investment in the AI developer."]}