Meta has purchased Limitless, the developer of an AI-driven device called the Pendant, to contribute to consumer hardware development within the organization, as revealed by the startup through a YouTube announcement and blog update. Previously, Meta's hardware efforts centered on virtual reality devices and intelligent eyewear. This move indicates an expansion into additional categories.
In the acquisition disclosure, Limitless CEO Dan Siroker stated, 'Meta recently outlined a strategy to deliver personal superintelligence to all users, with a central element involving the creation of advanced AI-integrated wearables. We align with this goal and are excited to integrate with Meta to realize it together.'
Limitless initially launched Rewind, a software tool for desktops that captured all user interactions on the machine and converted them into a searchable archive accessible through a chat interface. The firm then ventured into physical products with the Pendant, a wearable Bluetooth microphone that clips on and extends the same recording and analysis approach to daily conversations and audio inputs, despite raising privacy issues.
Limitless intends to maintain assistance for current Pendant owners for a minimum of one more year, while ceasing future sales of the device. Owners can continue using every function of the Pendant at no subscription cost, although service levels may differ by location. Additionally, users with stored data on Limitless now have the option to download or remove their information if they decide against retaining the hardware.
Wearable AI gadgets that capture sound have become a popular design choice, capitalizing on artificial intelligence's strengths in converting speech to written form and condensing it. Meta's entry into this area is logical, particularly since not all individuals prefer eyewear as the medium for AI support. In July 2025, Amazon similarly bought the AI wearable firm Bee, likely for comparable purposes.
Combined with Meta's recent recruitment of ex-Apple design executive Alan Dye, these developments hint at evolving directions. Moving ahead, the Ray-Ban Meta Smart Glasses and Meta Ray-Ban Display might represent just the beginning of a more extensive collection of AI-enhanced wearables.