The film-focused social network Letterboxd has announced via a fresh blog entry that its entry into online video rentals will begin operations this December. The concept for a dedicated “Letterboxd Video Store” was initially revealed back in March, and the platform is now providing further insights into the types of content it plans to offer and the devices where streaming will be possible.
Letterboxd states that the Video Store's offerings will be thoughtfully selected across specific themes. These encompass cinematic works showcased at festivals but lacking official distribution, persistent entries on members' viewing queues, refreshed versions of classic movies, and temporary releases of previews or exclusive finds. The curation approach resembles the personalized suggestions found on a community board at an independent rental outlet, except that the entire user base of Letterboxd contributes to the choices.
Content rented via Letterboxd can be accessed through web interfaces, iOS and Android apps, Apple TV, and Android TV platforms, with support for streaming to compatible displays using Chromecast or AirPlay. The platform has not yet disclosed specifics regarding rental durations or fees, but emphasized that these elements will differ based on geographic location. It also cautioned that select titles may only remain available for a restricted period.
This development extends Letterboxd's foundational tools for recording personal film histories and exchanging opinions with peers. The strategy echoes the relationship between Amazon and Goodreads, the latter of which Amazon purchased in 2013 following its growth as a seller of both print and electronic books. By solidifying its role as a reliable hub for film commentary, Letterboxd is now extending into film sales, which could guide dedicated viewers toward its catalog and discourage them from exploring other streaming options.