Hisense has built a reputation for offering affordable consumer electronics and home appliances, such as televisions and fridges. During CES 2025, the firm from China demonstrated its premium capabilities by unveiling a enormous 136-inch micro LED television, now on sale for $100,000. What might the upcoming event bring? Leadership changes, to begin with.
Hisense recently appointed two executives: Sarah Larsen as Chief Marketing Officer and James Fishler as Chief Commercial Officer. According to a company statement, Fishler's background in home entertainment, appliances, and heating, ventilation, and air conditioning sectors will support Hisense's preparations for a significant 2026 and its participation in CES.
Here's an overview of anticipated highlights from Hisense's keynote and instructions for viewing it remotely.
The presentation will stream live on Hisense's official site on January 5 at 1:00 p.m. Eastern Time. The direct link will be added here when released.
These recent executive additions signal Hisense's efforts to enhance its image. Larsen and Fishler bring expertise from major rivals like LG, Samsung, and Beats to the leadership team. In a Tom's Guide discussion, Larsen highlighted Hisense's rapid development cycle from idea to launch as a standout feature.
Regarding product reveals, Hisense is likely to emphasize its prowess in appliances and HVAC solutions. Larsen's interview pointed to the growing field of RGB televisions as a priority. The event should delve into distinctions between mini LED and micro LED screens, following early challenges from Samsung and LG on the latter. Could any new models be priced below $100,000? Viewers will want positive updates on affordability from Hisense.