Lego Group will hold its debut media briefing at CES 2026, though the specifics of their announcements remain undisclosed. The renowned brick toy producer has revealed nothing about the lineup, sparking guesses ranging from fresh gaming titles to Formula 1 vehicles.
Follow these steps to view Lego's CES session, including our predictions on potential disclosures.
Lego's CES media event is slated for Monday, January 5, starting at 1 p.m. ET. Although neither Lego nor the Consumer Technology Association has released full logistics yet, a live broadcast seems likely. This article will be revised with verified streaming information as soon as it's available. In the absence of an instant stream, Engadget's coverage will include real-time updates from the Lego briefing.
Lego has kept all details of its CES involvement private so far, offering little insight into the proceedings. For comparison, during CES 2025, the major toy manufacturer collaborated with Sony to introduce the digital Lego Horizon Adventures title. Consequently, Lego might highlight its upcoming 2026 release, Lego Batman: Legacy of the Dark Knight. The firm could also spotlight its Lego Group F1 Academy vehicle, primarily to enhance brand visibility rather than promote retail items.
Considering Lego's commitment to sustainability, the presentation might cover progress toward 2032 environmental targets, such as developing greener bricks and cutting carbon output by 37 percent.
Lego has numerous fresh sets lined up for 2026, but CES emphasizes technology over toys. Therefore, expect demonstrations centered on innovative tech elements. Keep watching for more.
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