Bosch is widely recognized for household appliances through its collaboration with Siemens, yet the German conglomerate primarily specializes in delivering foundational tech and engineering services to partners in automotive, residential, and industrial sectors worldwide. Accordingly, a significant portion of its CES 2026 exhibits targets licensing opportunities to other firms rather than consumer-facing Bosch products destined for retail outlets.
A prime example involves Bosch's automotive initiatives at the event. The firm plans to showcase 'AI in the vehicle,' particularly within the driver's area. 'The AI-enhanced cockpit from Bosch enhances driving comfort, intuitiveness, and safety for everyone inside,' stated Markus Heyn, a Bosch board member, in an official announcement. Further specifics follow, along with instructions for accessing the keynote on Monday.
The presentation can be viewed live on Monday, January 5, starting at 12 p.m. ET through the Bosch media site. (Should an embedded video be available, it will appear here as well.)
Bosch will establish its display in the Central Hall of the Las Vegas Convention Center at booth 16203, highlighting key areas such as transportation, connected home systems, and industrial production—each incorporating devices, applications, and artificial intelligence technologies.
Similar to numerous CES 2026 participants, Bosch is expected to spotlight collaborations with leading AI developers. For example, the previously noted AI vehicle interior will incorporate elements from Microsoft and NVIDIA. Bosch highlights features like initiating a Teams meeting via voice instructions, with the vehicle's setup enabling automatic engagement of adaptive cruise control. Additionally, NVIDIA's toolsets will support 'immediate sensor analysis and vision-language frameworks.'
A preview of the exhibit setup is provided below: