CES 2026 may resemble an automobile exhibition in scale, yet the emphasis on vehicles appears subdued this time around. The Afeela electric car, a product of the Sony-Honda partnership, returns to the exhibition space, but the removal of most electric vehicle subsidies under the Trump government has led to a more restrained rollout of fresh models in Las Vegas. Nevertheless, innovations in vehicle interior technology remain prominent, such as the Holographic Windshield Display from Hyundai.
Hyundai's affiliate Mobis plans to unveil over 30 advancements in integrated mobility solutions at the event. Attendees and viewers will also witness the firm's AI Robotics Initiative, featuring its recently developed Atlas robot emerging from research phases.
The Hyundai keynote is scheduled for January 5 at 4 p.m. Eastern Time, available via live stream on the HyundaiUSA YouTube page or the international YouTube channel. The broadcast will be integrated into this site upon release.
A highlight will be the Holographic Windshield Display, an advanced heads-up system that overlays essential dashboard information directly onto the front glass to minimize driver diversions while avoiding any visual blockage. This 18.1-inch setup expands vertically and allows rear passengers to view entertainment content unseen by the operator.
In partnership with optics experts Zeiss from Germany, Hyundai Mobis created the pioneering technology that employs holographic film to convert the full forward windshield into a vast screen area. Commercial manufacturing is slated to start in 2029, meaning it won't appear in consumer vehicles for several years.
Extending past vehicle innovations, the presentation offers an initial glimpse of Hyundai's latest Atlas robot. The preview illustration in the announcement depicts it with canine features, aligning with the 2020 acquisition of Boston Dynamics by the South Korean conglomerate.
"This advanced Atlas model marks a concrete advancement in advancing AI Robotics to market, underscoring the organization's dedication to creating reliable and flexible robotic assistants," Hyundai stated in the announcement.
Additional topics covered will include developments in electronics, chassis protection mechanisms, augmented reality heads-up displays, energy-efficient screen technologies, and electric vehicle propulsion units.