The action camera company GoPro plans to reduce its worldwide staff by 23% before the close of 2026, aiming to improve its position amid intense market rivalry.
According to a recent Form 8-K submission, the San Mateo-based firm will eliminate 145 positions, starting the overhaul in the second quarter of 2026. GoPro had 631 workers as of the first quarter's end, and the effort is projected to incur expenses of $11.5 million to $15 million, covering severance payments and continued health coverage.
The firm's previous workforce trimming occurred during the latter part of 2024. In its 2025 year-end earnings, GoPro revealed a drop in overall revenue, along with a $9 million deficit for the final three months.
Even with these staff cuts, GoPro appears hopeful for the year ahead, relying on its AI-focused GP3 chip to drive a fresh phase of advancement and efficiency. Initial cameras featuring the GP3 technology are slated for release soon.
Since introducing its debut action camera in the early 2000s, GoPro has seen substantial popularity among fans of high-adrenaline activities. However, the landscape has changed, with challengers such as DJI, Insta360, and built-in smartphone features now vying for the same audience.