An SEO expert, Brodie Clark, has identified instances where Google is embedding advertisements into the responses generated by its AI Mode feature. These sponsored elements appear at the end of the results produced through the Gemini AI system. They carry a 'sponsored' label yet resemble the standard hyperlinks created by the AI tool.
Although Clark described the observation as a historic first, a representative from Google indicated that the displayed outcome aligns with experiments the firm has conducted throughout the year. The spokesperson noted that encounters with advertisements in AI Mode represent elements of Google's continuous trials, ongoing for multiple months. The initiative to introduce advertising into AI Mode was revealed back in May. Additionally, Google informed 9to5Google of its lack of immediate intentions to integrate ads comprehensively into AI Mode.
Currently, the system appears to favor non-paid links ahead of paid ones, though the potential expansion of advertising raises questions about future implementations. With AI tools positioned as helpful companions, the inclusion of promotions could alter user interactions significantly. Unlike the main Google Search, where users can dismiss sponsored items after scrolling, AI Mode offers no option to conceal such content.
This development signals a shift as AI providers seek revenue streams, with ads emerging as a viable method. Recently, X revealed plans to add advertisements to its search outcomes. Reports also suggest that OpenAI is recruiting staff to adapt ChatGPT for advertising purposes. Furthermore, OpenAI's new video creation tool, Sora, is said to consume around $15 million daily in operational costs.