The company behind the screenless Whoop fitness device might face fresh rivalry soon. In late March, Fitbit previewed its version of a similar strap using Steph Curry's endorsement, and a trademark application uncovered by Gadgets & Wearables suggests Garmin is developing a comparable health-monitoring band.
The proposed Garmin device, listed as 'CIRQA' in the February filing, aims to capture 'the body's physical parameters and other physiological data, bio-signals, and bodily behavior.' Such capabilities align with Garmin's existing smartwatches and activity monitors. However, CIRQA seems to extend beyond that by assessing 'recovery from physical and emotional stress, human alertness level, and performance,' offering detailed wellness insights that position the upcoming product close to Whoop's offerings.
Android Authority noted that Garmin inadvertently revealed work on a fresh wearable through a briefly posted and then deleted online store listing in January. Although stray webpages and filings do not confirm a new gadget's arrival or its lack of a display like Whoop's, the context aligns well if Garmin is indeed building a rival. Unlike gadgets that blend biometric monitoring with instant notifications or smartwatch functions, Whoop prioritizes comprehensive data collection. Its unassuming straps gather extensive metrics, which users review and interpret through a mobile application. This method appeals to those avoiding displays and enthusiasts focused on health optimization. Recently, Whoop secured $575 million in funding amid its rising popularity, prompting interest from Garmin and Google through Fitbit in tapping into its user base.
Bands resembling Whoop suit emerging applications of artificial intelligence in wellness and exercise monitoring. Google envisions users relying on Fitbit's AI-driven health advisor for guidance on exercises and dietary tips. With data analysis shifting to cloud services and requiring phone access for insights regardless, a display-free tracker becomes a logical choice.