The creators of Fitbit are starting a fresh venture. After departing from Google two years ago, James Park and Eric Friedman revealed a novel system emphasizing collective family wellness over solitary tracking. According to them, the Luffu smartphone application employs artificial intelligence subtly behind the scenes to gather and structure health details for households.
Park explained in an official statement, 'During our time at Fitbit, the emphasis was on individual wellness, yet post-Fitbit, my perspective on health expanded beyond personal concerns.' The application targets the primary household coordinator—the individual handling scheduling, medications, and various medical responsibilities.
The concept of family extends beyond just parents and offspring. Luffu's developers view the service as particularly beneficial for midlife caretakers in their forties and fifties overseeing both elderly relatives and young children. The platform also monitors the wellness routines of household animals.
Friedman described, 'We handle caregiving spanning multiple generations—youngsters under our roof, overworked adults in the center, and my father in his eighties battling diabetes while determined to maintain his autonomy.' He added, 'The critical instances tend to arise amid disorder: an unexpected nighttime temperature spike, an impromptu trip to urgent care, or a physician inquiring about information that's fragmented and hard to recall on the spot.'
Developers assert that the application's AI avoids functioning merely as a conversational interface. Instead, it acts like a watchful protector, discreetly scanning for variations in the background. It delivers analytical observations and issues notifications if irregularities appear. Users can query their health records in everyday speech—implying a conversational element exists—and distribute information among relatives.
To simplify input, Luffu enables relatives to record details via spoken commands, written notes, or images. It connects with established wellness services like Apple Health and Fitbit. Looking ahead, the firm plans to develop its own array of devices aimed at streamlining the capture of health metrics.
Regarding information handling, Luffu emphasizes, 'Individuals retain full authority over shared content, recipients, with utmost priority on safeguarding and confidentiality for household records.' The firm also informed Axios that people can opt in or out of allowing their information to improve the AI. However, major technology firms have often cloaked aggressive data practices in reassuring terms. Thus, it's wise to approach such assurances cautiously, ensuring all household members fully grasp their agreements. As a commercial entity, its revenue model remains undisclosed.
At present, Luffu is accepting registrations for an upcoming restricted beta test open to the public. Visit the firm's site for details and to join the waiting list.
As of February 3, 2026, at 1:14 PM ET, this report reflects that the Luffu beta remains unavailable, though waitlist enrollment provides a path to participation once it launches.