{"title": "OpenAI Introduces Specialized Shopping Feature in ChatGPT Ahead of Black Friday", "body": ["As Black Friday approaches, OpenAI has enhanced ChatGPT's features for online purchases right when consumers might need them most. The firm is now deploying a capability called shopping research within the chatbot, aimed at streamlining the task of evaluating various items.", ["This functionality is accessible to every ChatGPT subscriber, even those on free plans, and OpenAI promises extensive access during the festive period. To get started, users simply need to sign into their OpenAI profile and choose 'Shopping research' from the options in the + menu. The system will also intelligently direct relevant queries to a custom model optimized for handling e-commerce inquiries. For example, entering a request like 'locate the most silent battery-powered stick vacuum suitable for a compact living space' will trigger the appropriate response.", "Beyond basic comparisons, the update assists in spotting promotions, selecting presents, and identifying affordable alternatives to specific goods. Users could, for instance, upload an image of a garment and request equivalents priced below $250. During interactions, the assistant poses follow-up queries to refine suggestions. Subscribers to ChatGPT Pulse benefit from anticipatory elements, such as tailored purchasing advice cards drawn from previous discussions." , "At its core, the addition relies on a tailored version of the GPT-5 mini model, fine-tuned for commerce-specific duties. OpenAI explained that they developed it to draw from credible websites, reference dependable references, and consolidate data from multiple origins to deliver thorough product analyses. In real-world use, it outperforms broader models like GPT-5 Thinking in precisely quoting item specifics. However, the company cautions that it remains fallible.", "OpenAI advises that shopping research could err on aspects such as pricing or stock levels, so verifying directly with retailers is recommended for the latest information. The tool performs optimally in sectors like gadgets, cosmetics, and household devices, where abundant specifications allow for detailed evaluations and robust comparisons.", "This development aligns with OpenAI's ongoing efforts to bolster ChatGPT's e-commerce tools, building on existing integrations like direct Etsy purchases through the interface. Meanwhile, rivals such as Google continue to integrate advanced AI elements into their shopping services."]}