The tech giant is organizing its initial gathering for the year, extending invitations to media representatives for an 'Apple Experience' session in New York City scheduled for March 4 at 9 a.m. Eastern Time. Details on public streaming remain unconfirmed. Reports from MacRumors indicate that comparable versions of this experience will occur at the same time in London and Shanghai.
Observers anticipate that the company will use this platform to introduce its newest lineup of iPads and MacBooks. Earlier this month, Bloomberg journalist Mark Gurman indicated that Apple intends to reveal several hardware updates starting potentially during the week of March 2.
Anticipated reveals encompass a fresh MacBook Air along with updated 14-inch and 16-inch MacBook Pro models featuring the debut of M5 Pro and M5 Max processors; note that the standard M5-equipped MacBook Pro launched in October. Rumors also suggest the introduction of an affordable MacBook variant offered in pastel shades including light yellow, light green, blue, and pink.
Furthermore, fresh iPad models might be showcased at this event or soon after, such as a budget-friendly version powered by an A18 processor compatible with Apple Intelligence capabilities. The iPad Air line may receive an enhancement via the M4 chip integration. Additionally, refreshed iterations of the Mac Studio, Studio Display, and Mac mini are projected to arrive sometime in 2024.