Prepare to update your Apple devices, as sources suggest a flurry of releases ahead. Bloomberg journalist Mark Gurman indicates that Apple plans to introduce no fewer than five items, beginning March 2 and culminating in an organized 'experience' on March 4.
Several anticipated launches could feature in Apple's upcoming lineup, with Gurman highlighting certain certainties. The company appears poised to unveil a budget-friendly MacBook, hinted at by the event's logo hues possibly nodding to fresh laptop shades. Additionally, the iPhone 17e might debut, following its forerunner's spring release last year, alongside an enhanced iPad Air equipped with the M4 processor. Earlier speculation suggests preparations for a revamped MacBook Pro featuring M5 Pro and Max variants, plus a MacBook Air powered by the standard M5 chip. Rounding out possibilities are an updated Mac Studio and a redesigned Apple Studio Display, both slated for early-year availability.
Apple has offered no official verification, yet subtle clues may point to this multi-day product rollout. The March 4 session is described as an 'Apple Experience' hosted in New York, London, and Shanghai, diverging from the standard keynote and online broadcast setup. Gurman points out that product reveals typically occur on Tuesdays for the firm, contrasting with this event's Wednesday slot.