For several months, Apple has grappled with its artificial intelligence direction, but indications point to a clearer path forward. According to Bloomberg journalist Mark Gurman, the anticipated revamp of Siri is expected to convert the voice assistant into an AI-powered conversational tool, known internally as Campos.
Insiders informed Gurman that this new AI system would supplant the existing Siri design with a dynamic interaction style akin to OpenAI's ChatGPT and Google's Gemini. While Apple has experimented with a dedicated Campos application, it has no intention of offering it to users. The focus will instead be on seamless embedding within software ecosystems, with deployment slated alongside iOS 27, iPadOS 27, and macOS 27 updates toward the end of next year. That said, enhancements for the present Siri version are on track for iOS 26.4, incorporating long-postponed improvements originally outlined for 2024.
This shift toward a chatbot format sheds light on Apple's recent partnership with longtime competitor Google, revealed in early January, which will integrate Gemini models into future Siri iterations. Gemini's widespread adoption across Google's products aligns with Apple's decision to seek external expertise in an area where it lags behind rivals.
Even without a dedicated app for the Siri chatbot, Apple seems open to alternative deployment options for its AI capabilities. Fresh disclosures indicate that a wearable AI device in pin form might launch in 2027.