Apple has revealed plans to expand advertising within the App Store, with new placements in search results set to launch in the coming year.
At present, the App Store features a single advertising position located at the top of search outcomes. For instance, a query for an app like Instagram often displays a promoted alternative from a competing social network in that prime slot. The upcoming changes will introduce promotions deeper within the list of search findings.
According to Apple, existing advertising strategies remain compatible, allowing placements in the current top location or lower in the results. The firm notes that searches precede 65 percent of app installations, creating expanded visibility for promoters through this update.
Google implemented similar expansions to its Play Store ads in the prior year, leading to widespread user complaints about increased difficulty in navigation. Observers anticipate monitoring the impact of Apple's adjustments on overall App Store usability.
Separate reports suggest Apple intends to incorporate ads into its Maps application starting next year, although officials have not yet addressed these claims.